Wednesday, October 15, 2014

Cheryl Ariaz Wicker

Cheryl Ariaz Wicker
Publicity 101
Film Track 4
Cheryl Ariaz Wicker has many years experience as a media professional as an interviewer, producer, publicist, and actress. Some of her most recent projects include working with Pure Flix Entertainment on the box office hit “God’s Not Dead;” television movie “Finding Normal,” and the upcoming theatrical release “Dancer and the Dame.”  She also produced the award winning “Flag of My Father” and has worked in various other roles in film and TV. Cheryl runs Premier1 Studios, an entertainment media and marketing agency, but she is known to faith-based movie fans as the National Christian Movies Examiner and the host of the award-winning video podcast Christian MovieConnect, which allows viewers to meet the personalities behind the movies. She recently announced that CMC's new online coffee shop, Cafe Connect, will have its official launch at the Christian Media Association Convention. she runs Premier1 Studios, an entertainment media and marketing agency.


Cheryl will be teaching a workshop on Publicity 101: The Must-Know Filmmaker’s Guide to Publicity


Cheryl will use her experience as both a filmmaker and publicist to guide other filmmakers and media professionals into getting the free publicity they desire for their small independent films or other projects. Because press coverage adds instant credibility to a film, business, organization or individual (more than any form of paid advertising), it is critical that proper media etiquette be used in order to achieve success in publicity efforts.


This workshop will enable filmmakers with a small budget to do their own publicity, with little or no previous publicity experience. Attendees will learn the skills needed to identify the newsworthy stories surrounding their film, create unique and compelling angles for news coverage, pinpoint the proper timing for stories, target proper media outlets, distribute press releases, pitch stories and book interviews. She will also discuss press kit preparation as well as coordination of production stills and behind the scene interviews. Attendees will leave this seminar with the tools needed to effectively promote their films or other projects to a national audience.

Connect with Cheryl Wicker:
Cheryl Ariaz Wicker website
Premier1 Studios


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