Christian Media Association Blog: Bob Higley

Bob Higley is CEO of Parables TV and Upliftv; two networks that feature inspirational movies, documentaries and ministry programs. Bob describes the two networks as the new paradigm in Christian television. He reminds everyone that Jesus told many stories and parables that people could remember. Today’s Christian movies are the modern-day parables that are just as important today as they were 2000 years ago.

Bob is a television industry veteran with many years of experience ranging from directing television programs, managing TV Stations to acquiring distribution for the world’s largest Christian television network in over 100 million homes. As Vice President of Cable for the world’s largest and most watched faith channel, Trinity Broadcasting Network, Bob and his affiliate sales team grew distribution of TBN from 12 million households to over 100 million homes and available on 8,000 cable systems. He successfully negotiated affiliation contracts with the largest services including Comcast, DirecTV, Cox, Charter, Dish Network, AT&T Uverse, Verizon FiOS and many others. Bob and his team also launched four other networks for TBN gaining millions of cable and satellite households for the Church Channel, JUCE, Smile of a Child and Enlace.

Under Bob’s leadership Parables TV is now reaching 1.6 billion Apple, Android and Roku devices around the world with viewers in 125 countries. Upliftv is one of the fastest growing new faith channels gaining 25 million cable and satellite households in its first 6 months. Upliftv is also a major sponsor of our Content17 Fish Tank Contest.

Bob will serve as Moderator for the Fri, September 22 Discussion Panel – Funding Your Content. This panel is scheduled for 9:35am-10:30am.